The client's main problem

Continue from the previous post.Some how that didn't click for me.It seemed more likely that online payment verification was the bank's way of meeting a broader need of the business.So I asked the account manager the obvious question:
"Why do they need to improve their e-commerce capacities on their
web site?"
"Their competitors have better Web sites,so these guys are losing market
share to them.They're used to selling from their retail locations,and
they have been slow to adapt to online selling,I guess.But now they can see
its hurting them not to have a good system."
After further discussion,we decided that the client main problem or need
was to regain market share and become more competitive by improving its
ability to provide secure,fast transactions online.The ability to verify
credit cards on the web site was an enabling technology to help them
achieve their broader business goal.It was,infact,a key part of the solution.
It wasn't the problem
Try to find out who is feeling the "pain" associated with this problem.
Who is having a difficult time achieving their objectives because of it?
If you are unable to get better definition of the problem,you might consider
doing some research into the company.