First: The customer's needs. The initial step in persuading is to demonstrate you understand the customer's needs, issues, or problems. Your first job is to summarize the business situation briefly, focusing on the gap to be closed or the competency to be acquired. "The vice president of sales for a large HVAC firm once asked me" said Tom Sant "Why should I tell the customer what their problem is? They already know that. If they didn't think they had a problem, they wouldn't have called us." The answer, of course, is that we are not telling the customers something they don't already know. We're reducing their anxiety. They're worried that the solution we propose won't work because it's the right solution to the wrong problem. By showing customers that we "get" it, that we listened to them and understood what they told us, we raise their level of confidence. We help them feel confident that what we propose will be appropriate for them. Don't forget to leave a comment.
Welcome to dejos investment blog. Here we talk about how you can manage your business effectively, marketing your business, proposals, jobs etc.
PlanetUSA
