Doesn't it make sense to issue an unsolicited letter proposal every time you have a price reduction? In particular, you might want to target current customers whose costs can be reduced if they adopt the recommendations you're proposing. One of the good things on the list is that your company has a very important local presence in your market. Why not play that up in each proposal you submit? Remind the decision maker that he or she will be dealing with a vendor who can respond to challenges or concerns immediately,in person, rather than in a day or two or over the phone.
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PlanetUSA
