From the previous post, people process information in different ways. Presenting a detailed and analytical document to a person who prefers the "big picture" will complicate the persuasion process. Presenting information at a technical level that is too difficult for the audience to grasp will also damage the effort. After all, most people tend to say "No" when they are confused or uncertain about the information they are receiving.
Later in this blog we'll talk about the best ways to adjust the delivery of your message to match the audience's expectations, preferences, and capabilities.
