Our chances of winning are minimal,checkout how

The recognition heuristic indicates the importance of repeated exposure, in the form of advertising and branding activities at the corporate level, and repeated contacts, in the form of phone calls, e-mails, and other forms called "nurturing" the account. Our pre-proposal activities lay the foundation for choice by establishing recognition. What else does the recognition heuristic tell us? Well, it certainly suggests that if we represent a small or new company and our prospects have never heard of us, we may have a difficult time winning deals.