The best way to communicate informatively is to use the pattern taught in journalism classes.Start with the fact or set of facts that is more important to the reader.In journalism,there is often who, what, when, where, why, and how? Then go to the next most important fact. Then the third level of importance. The fourth, the fifth, and so on, until there is nothing left to say. The challenge in writing informatively is to figure out which fact is most important to the reader. The most common mistakes are writing chronologically,usually leads to wordiness, or starting with facts that matter to the writer but not to the reader ,which usually leads to confusion of false emphasis.
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