Friday, August 10, 2012

Study the client's situation as accurately as you can

Use your own definition of the clients need as the basis for the proposal you submit.
Redefining the need is a high-risk approach, particularly when the client has provided the original analysis or has paid a consultant to develop it. Sometimes, though, you really have nothing to lose. For instance, when the analysis has been provided by an outside consultant or competitor,redefinition may be necessary in order to position your company more competitively. If your competitor has written the RFP,you can assume that there will be nothing in it that favors you.

PlanetUSA

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