Social goals

Social Goals can be directed either internally or externally. Internal Social goals might involve enhancing employee morale, reducing turnover, increasing the Professionalism of the company's sales representatives, raising awareness among all employees on issues of diversity, and so forth. External Social goals may focus on relationships with Customers or on relationships with suppliers. For Example, a company may want to increase brand recognition, change consumer attitudes, reduce the number of calls to Customer support, increase the company's share of the Customer's total spending, or capture a greater share of existing markets, among other Customer-focused goals. Social goals involving supplier might include supplier certification, integration of data systems, or development of long-term contracts.