Helping you sell

Look at your proposals very well as part of your overall sales and marketing activities,rather than narrowly as the formal means of responding to a particular request. Seen that way, a proposal can help you build your business in many ways, including some that extend beyond the immediate opportunity to which you are responding. The obvious:helping you sell. The proposal's most important job is to help you sell something. (In no profit realm,it should help you obtain funding in support of your mission and purposes.) To go a bit further,though, a high-quality, carefully constructed proposal can help you.