Usually there are several ways to solve a problem or meet need. Brain storm. Look at all of the approaches as uncritically as possible. At this stage, consider anything. For example, you might be able to meet the needs of a client who is seeking a training? Program by offering a one-day seminar at the client's site. Or you might be able to do it via the Web. Or you might propose developing a computer simulation that can be issued on a CD and reused throughout the organization. Or maybe you could just give the trainees a book to read, followed by a test.
The more creative you can be in combining what you know about the client's needs and goals and what you have to offer, the more likely you are to separate yourself from the pack and develop a truly client-centered solution.
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