Your uniqueness is your brand

ASSESS YOUR ABILITIES The only way to discover the limits of the possible is to go beyond them into the impossible. The next step to a successful job search after defining your vision is an appraisal of your abilities. You need to do this to establish your uniqueness in the job market. What you are able to offer an employer is your uniqueness and your uniqueness is your brand. Too many are mere applicants. You have to move from being a job applicant, which is like a commodity to being a person who has something valuable to offer to prospective employer. This is branding of yourself and it is the secret of winning in a competitive environment. Abilities are the hidden capacity to get the right things done at the right time. It is a mixture of intelligence quotient and adversity quotient. Intelligence Quotient is the demonstration of a technical skill, while Adversity Quotient is staying power; the ability to withstand pressure in the face of adversity. Your abilities are very vital to your productivity and your prductivity in turn determines your economic well being. Ability is a combination of the power to achieve a project and the drive or enthusiasm to see the project to a logical conclusion.