Saturday, December 17, 2011

Check this out,Receiver

From the previous post, people process information in different ways. Presenting a detailed and analytical document to a person who prefers the "big picture" will complicate the persuasion process. Presenting information at a technical level that is too difficult for the audience to grasp will also damage the effort. After all, most people tend to say "No" when they are confused or uncertain about the information they are receiving.

           Later in this blog we'll talk about the best ways to adjust the delivery of your message to match the audience's expectations, preferences, and capabilities.

Sunday, December 11, 2011

The receiver of the message

The receiver is a vital component of persuasion, because it's the receiver who must take action, who must make a decision, or whose attitudes must change.
       A message that persuades one person may leave another unmoved. Why? For now we can simply note that two of the factors determining how much influence a persuasive message has on an individual are the reciever's personality and his or her personal involvement in the issue. A person who feels threatened by change will be much harder to influence than one who feels confident and secure.Similarly, a decision maker will be particularly cautious in taking action on an issue that will directly affect his or her CAREER.

Sunday, December 4, 2011

There is a difference between a belief and an attitude.

From the previous post;that may seem circular:You can persuade people to accept only the things  they already accept or to do the things they already want to do. But that's not quite what's going on here. There is a difference between a belief and an attitude. Someone may issue an RFP for new equipment because he or she believes that production efficiency can be improved by using more modern technology. If you can base your proposal on the same belief and then demonstrate how your equipment will introduce labour-saving enhancements, the receiver's attitude toward you as the most suitable vendor will change in a positive way. However,if you send out a canned proposal, one that emphasizes the ruggedness and durability of your machines, instead of their impact on production efficiency, you will be not be addressing the client's basic belief. As a result, you may not persuade him or her to choose you.
         This is the fundamental problem in submitting boilerplate proposals. Because customers vary widely in their      beliefs and values, using the same text for everybody guarantees that a large percentage of them will find your message irrelevant or unconvincing. We will examine how to develop a client-centered message in the next post. Don't forget to drop a note of comment.

Friday, December 2, 2011

checkout message

The impact of your message depends in part on whether the receiver is receptive to it to begin with. If the evidence or logic in a particular persuasive message is in line with the audience's basic values, beliefs, or biases, the receiver is more likely to accept it and modify his or her attitudes accordingly.If the evidence runs counter to the receiver's basic beliefs,  persuasion is far less likely to occur. Thus, the way you frame your message with regard to your audience's preferences is critical. leave a comment.

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