Friday, July 1, 2011

Understand how people gather and process information

How long does it take people to make a "keep/discard" decision? On average, a little over six minutes. Infact, fast and frugal! By understanding how people gather and process information, we can gain good insight into the best way to organize our proposals. Also,we can structure our evidence for maximum effectiveness and can prioritize the content to match the kind of information the customer is looking for based on the decision techniques he or she is using. In simple Heuristics the authors describe seven heuristics of choice, but of those there are three that are particularly important for making business decisions.

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