Tuesday, October 4, 2011

What did you think about the previous posts?


This is the continuation of the information;now wait a minute,you might be thinking.In the previous posts I talked about decision heuristics and putting the kind of stuff up front that matters the most to the decision maker. Isn't that the same as the informative parttern? It's similar, and none of the structural parterns we'll be looking at can afford to start with content that the reader doesn't care about.But remember that the goal of persuasion is to motivate the decision maker to take action. Simply listing facts in a descending order of priority doesn't create any momentum toward action.

PlanetUSA

FeedBurner FeedCount

promote Headline Animator

join