Saturday, January 14, 2012

Is the source really the person?


The source is the person or thing doing the persuading - the politician making a speech, the sales representative trying to close a sale, the company submitting a proposal, the foundation running a public service announcement. To bee effective, the source must be both credible and appealing. People believe in People they trust, and trust based on a combination of credibilityy and appeal ("rapport" is another way of defining the quality I have in mind here). The audience must like the person delivering the message. They must feel comfortable with the source. They must believe that the person cares about them and understands them. They must respect or admire the company submitting the proposal.These are all components of appeal.If you don't establish a measure of rapport or appeal at the outset of your presentation or document, the audience may tune out and never look carefully at whether you are credible.           

PlanetUSA

FeedBurner FeedCount

promote Headline Animator

join