Monday, June 20, 2011

Influencing clients

Each proposal should also amplify and promote your perceived strengths and offer evidence,if possible, to overturn preconceptions about your weaknesses or shortcomings. If you don't win a given bid,you may have a positive impact on the decision maker's assumptions about you and your company. Over the long term that can be extremely valuable. Now, Good account management requires you to think about your busines relationships,not merely the immediate opportunity. Meeting customer's problems or needs when the customer brings them up is all right, but it's not nearly as effective as working with the customer collaboratively to develop a business direction.

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