What is the channel?

The channel is the medium by which your message is delivered to the reciever. Traditionally, proposals have been delivered on paper in print but there are now other options, and they are becoming increasingly popular. For example, your proposal might be accompanied by a digital video of your eqequipment in action. Including a CD or videotape with your document expands the range  of channels you are using to get your message  home. Or you might present your proposal orally before handing over the document itself, using some form of multiple media presentation graphics.  combinit ng an audiovisual channel with print is a good idea, because research indicates that for relatively simple message s an audiovisual presentation  is actually more Persuasive than print alone.                            

How do companies choose representatives?

However, if there is an element of appeal, then listeners and readers will also look for evidence of credibility. The person doing the communicating must appear to know what he or she is talking about, must provide accurate information, must assemble relevant evidence, and must indicate that he or she understands the audience. These are all credibility factors. If you think about advertising,http://www.reviewme.com/?ref=133185 you can see how companies choose representatives on the basis of these qualities. As a spokesperson for athletic shoes or sports drinks, Michael Jordan is both credible-he certainly knows something about sports -and appealing -he's good looking, successful, and apparently a friendly guy. He probably wouldn't be as effective in commercials for lawn fertilizer or dump trucks. He'd still be an appealing personality, but we'd have to question the credibility of his endorsement. Coming soon! How you can establish credibility in your proposals.

Is the source really the person?

The source is the person or thing doing the persuading - the politician making a speech, the sales representative trying to close a sale, the company submitting a proposal, the foundation running a public service announcement. To bee effective, the source must be both credible and appealing. People believe in People they trust, and trust based on a combination of credibilityy and appeal ("rapport" is another way of defining the quality I have in mind here). The audience must like the person delivering the message. They must feel comfortable with the source. They must believe that the person cares about them and understands them. They must respect or admire the company submitting the proposal.These are all components of appeal.If you don't establish a measure of rapport or appeal at the outset of your presentation or document, the audience may tune out and never look carefully at whether you are credible.