As Cicero has indicated, then, to Write a winning proposal, you need to consider three key factors about the audience: 1. Personality type ("think my thoughts")
*detail -oriented * Pragmatic * Consensus-oriented * Visionary 2. Level of expertise ("speak my words")
* Expert * Informed * Familiar * Unfamiliar 3. Role in the decision process ("feel my feelings")
* Ultimate authority * User * Gatekeeper To appeal to and hold the interest this broad spectrum of readers, you must balance many presentation skills, providing enough technical data to please the highly informed, detail-oriented customer, but not so much that visionaries will be bored or the Uninformed audience intimidated. Adjusting for personality type; The first factor about your decision maker maker is his or her personality type, by which I mean the individual's preferences regarding information gathering, information analysis, and communication styles. In fact, there are two questions to ask: What kind of personality type does my decision maker have? And what kind do I have? I guarantee that if you don't consciously think about the customer's personality, you will inevitably create a proposal that is exactly the kind you would like to receive. Do not forget to come back for the next one "MBTI" Indicator
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