Tuesday, November 8, 2011

Recommend a solution

This is the third step of the most effective pattern for persuasion. Most proposals don't recommend anything. They lapse into informative writing and merely describe products and services you are recommending must be linked to the customer's specific problem. "One of the problems you are facing is declining transaction value in your e-commerce transactions. The aspect of our recommendation that will help increase transaction value is..." Also, when you recommend a solution, sound like you believe in it. Say the words: "We recommend the immediate installation of LeadPoint asset management software." "We urge you"..." "We are confident..." Don't be wishy-washy. Don't depend on telepathy to get your point across.

PlanetUSA

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