Friday, October 28, 2011

Checkout Persuasion

From the previous post:- usually this part is a combination of text containing anecdotal information about their testing and a table or matrix in which every brand or model is presented. Finally, they conclude the article by indicating which model is the "best buy" in their opinion. Do they care if you buy a DVD player or an ice maker or snow tires? No.It doesn't matter to them if you never buy anything. Their sole purpose is to take a look at what's available and offer an expert opinion about the various choices. Now PERSUASION; With persuasion we care very much about whether the reader is motivated to buy.

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