Checkout Persuasion

From the previous post:- usually this part is a combination of text containing anecdotal information about their testing and a table or matrix in which every brand or model is presented. Finally, they conclude the article by indicating which model is the "best buy" in their opinion. Do they care if you buy a DVD player or an ice maker or snow tires? No.It doesn't matter to them if you never buy anything. Their sole purpose is to take a look at what's available and offer an expert opinion about the various choices. Now PERSUASION; With persuasion we care very much about whether the reader is motivated to buy.

Good examples of evaluative writing

Informative writing does not need a conclusion and its really does not require any setting of the stage or introductory content.Good examples of evaluative writing can be found in consumer Reports.If you were thinking about buying a DVD player or a refrigerator or snow tires,you could find articles there that would evaluate the various models available. first, they define what they are discussing, why you as a reader might care about this kind of products, and what criteria are being  used to evaluate the options.Next,they evaluate every model or brand point by point according to the criteria they listed.

evaluation

1. Sometimes people aren't trying to communicate facts alone. Instead, they're offering an opinion about the significance of a certain group of facts, what those facts imply. For example,consider what happens in a court case when one side calls in an expert witness. Such a withness isn't asked to establish facts about the case-"where was the defendant on the night of july 15?" Instead, the expert witness is asked to offer an opinion about  what a certain body of facts shows. "On the basis of these facts, do you think the defendant is mentally competent?" "Given this sequence of events, did the defendant act in accordance with the profession's current standard of conduct?" In the business world, each time you write a performance appraisal or do a competitive analysis,you're  writing an evaluation. If you merely recite the facts but don't offer your opinion,you aren't doing the whole job.

What did you think about the previous posts?

This is the continuation of the information;now wait a minute,you might be thinking.In the previous posts I talked about decision heuristics and putting the kind of stuff up front that matters the most to the decision maker. Isn't that the same as the informative parttern? It's similar, and none of the structural parterns we'll be looking at can afford to start with content that the reader doesn't care about.But remember that the goal of persuasion is to motivate the decision maker to take action. Simply listing facts in a descending order of priority doesn't create any momentum toward action.