What makes this problem worth solving ?

What makes this need one that is worth addressing?
Try to look below the surface. Ask yourself why? Why now? As we said previously, there are all kinds of problems and needs that every business confronts almost daily. Most of them will never get fixed,because there just not important enough. So what makes this situation one that can't be ignored? What makes this the right time to take action? Who in the organization is being affected by the problem? What corporate objectives are being blocked? What outside pressures are making this problem something that cannot be ignored? For example, if we go back to our sample problem statemen from above, here are some questions we might ask:
Why does the FAA need a course on customer service and total quality principles? Why do they need it now? Why do they want to combine those two topics in the same course? Why is the course intended for both hourly and management staff? To what extent have recent changes in the aviation industry contributed to the need for this training? We are going to be asking more questions in the next post. Remember to leave a comment to my post, you are welcome.