Tuesday, November 1, 2011

The most effective patern for persuasion,don't miss it

Persuasion combines element of information and evaluation. It should present facts accurately, and it should offer intelligent, informed opinions. But to be successful as persuasion, what we write or say should influence what the audience thinks,how they feel, or what they do. Fortunately, the most effective pattern for persuasion, which Tom Sant calls"the persuasive paradigm" is simple to understand and use. It consists of four steps.

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