Comparing Offers

Comparing vendors,prices or offers. Ask yourself this question,am i the only vendor this prospect is talking to? It's possible you are being asked for a proposal so that your recomendations,pricing and evidence can be compared to a competitor's. Buying products or services can be difficult, especially when the decision maker must deal with an array of options,lots of conflicting claims,and little practical knowledge of the area under consideration."Getting it in writing"is the traditional way to deal with this challenges.